Behind the design:
with birds of a feather events & Invision events

Uplevel and Sell Your Wedding Designs

Learn the fundamentals of allocating a budget to achieve the designs you want, work with your creative partners, up-level your designs and sell the design to the client.

 

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Are you maximizing your design potential?

Do you have a hard time walking clients through a realistic budget during the sales process?  Too afraid to tell them that what they want is seemingly out of reach?

Are you letting the budget dictate your designs?   Using the venue's hideous chairs and poly tablecloths to save you client some money.

Are you finding that your clients have so much input that the design does not come out the way you hoped and your portfolio is suffering?   Hello outdated trends from 5 years ago!

Are your vendor partners disappointing you when it comes to the design?  Not fully understanding your vision and dropping the ball on execution?

We have been there, done ALL of that, and likely own the t-shirt in multiple colors.


 


And you know what we did?

We Completely Shifted our Thought Process and Mindset Around How We Serve Our Clients

We started to focus on designing to meet our client's expectations rather than their budgets realizing that number they gave us was pulled from thin air.

We learned the difference between presenting a design vs selling a design.

We began to be able to differentiate between Lovely design and and Luxury design and  jumped from the middle market to high end luxury.

We learned how to earn more money from our designs through custom builds, percentage pricing, and actually listening to our clients.

We came to realize the impact of a consistent creative team and how having one had a huge impact on our designs and portfolio.

We became more particular about who our ideal client was and only took those on who trusted our expertise and who aligned with our aesthetic.

 

Here's the truth:

You don't have to spin your wheels

We see you over there, the one putting hours worth of work into your weddings, agonizing over every small detail, trying to produce something special for your clients - not just another Pinterest wedding, something that not only thrills your client, but catapults you into that next level.  We are here to help you!  We will show you exactly how we guide our clients through the design process - start to finish.  How we put together our budgets and present them to clients (yes, we tell them what their budget is, not the other way around), how we build our design decks (including designing custom builds), and how we then sell those designs to our clients (including all of our little tips and tricks for getting them to sign off on the design even if it is over budget).  You don't have to figure this out on your own!

 

 

"Behind the Design mini course was a great investment for my company! Seeing the structure and flow of their design process and collateral gave me a great starting point to build new, more streamlined SOPs for my design process, as well as create a cohesive and incredibly attractive design board template. Using their tips and processes has elevated my design process and makes my clients feel fully supported by a true professional. Our couples love seeing their vision in a beautiful, clear-cut presentation! "
 

 ★★★★★

— KAREN, BLISSFULLY STYLED

"The Behind the Design mini course helped to shift my thinking around design for what a client and event needs and not just what they want. We are so much better prepared to educate clients on the unseen investments of a quality event. When we design for our client we are pulling the best options and with the things we learned can present them more clearly to clients.  One of my favorite and often referenced education pieces."


 

 ★★★★★

— Samantha, House of Joy

 

 

 

Introducing

Behind the Design - Mini Course

If you are struggling to get to that next level in your wedding design business and are tired of throwing things at the wall to see what might stick, let us help you! We have already done all of the work and perfected this process for our own businesses and we can show you how.

Complete Transparency

We get down to the nitty gritty of exactly what our design process looks like, show you real budgets from actual clients, how we communicate with our clients and hold nothing back.

4 Hours of No-Fluff Education

This 4-hour course is filled with actionable items that you can begin to exercise in your own design process today.  

Realize Your Earning Potential

Charge more money and book less weddings.  Spend your time pouring your creativity into your clients and not wishing you had done more after the fact, but couldn't because you have zero time.

 

Here's what you'll learn

Everything you need to go from middle market designs to luxury:

Behind the Design Mini-Course

In this 4-hour long course Wendy and Julie will each take you step by step through their individual design processes by showing you real weddings that each of them have produced.  You'll see how they come up with their budgets based on their client's expectations, present those budgets confidently to their clients, how they work with their clients on the design, build their design decks, collaborate with their partners, sell those designs to clients, and execute them on the wedding day.

 

  

READY TO get to the next level? SIGN UP NOW:

Now offered to waitlist members for a limited time:

$498

Four hour behind-the-scenes look at two real weddings, the design, the budget and results.

Budget structure and how to create the foundation you want.

Basics of tenting uplevel strategies.

How a design deck is built for maximum potential.

 BONUS  30-minute 1:1 call with Julie or Wendy after you've completed the mini course to jumpstart your upleveling - a $500 value!

 

  

Your bonus for having joined us in our Wedding Design Uplevel Class:

30 Minute 1:1 Session

Get a 30 minute 1:1 coaching call with either Julie or Wendy when you sign up for the Behind the Design mini-course. A $500 value, offer to you included as your enrollment bonus!

  

  

Meet your coaches

Owner | Creative Director of Invision Events

Julie Bunkley

Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, Ala. and Atlanta, Ga. based award winning design and plan firm. A public relations and design maven as well as a long-term, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint. 

Julie and her team at Invision serve couples from coast to coast and are most well known for their refined and tailored aesthetic as well as their thoughtful and intentional approach. 

Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style, Town & Country and Bridal Guide, they’ve been named twice by BRIDES as a Best Wedding Planner in America and by Southern Living as one of the South’s Best Wedding Planners.

Owner | Creative Director of Birds of a Feather Events

Wendy Kay

Wendy comes from a television background where she produced and directed live television and called the shots - literally! After 8 years of 60 hour work weeks and feeling a disconnect the burnout was real and she decided she needed a change.

Today, after 13 years of owning her own planning and design business, much of Wendy’s time is focused on educating other vendors on best business practices to transform their own businesses through honesty and “tough love”. Wendy has been deemed a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings, and Best Wedding Planner in America by BRIDES.

  

This is possible for you too!

Your path to the next level:

1. JOIN BEHIND THE DESIGN

Come join us and let us guide you through our processes with complete transparency!


2. dive in and take action

Put our teachings to work for yourself and your clients ASAP and watch how much easier your life gets and see how much more rewarding the design process can be.


3. hit that next level

The design is in the details as you know, and that includes your processes! The only way to reach that next level is to keep learning and growing and becoming your next level self.


  

  

On the fence?

Here's how to know if you're ready for Behind the Design:

This is for you if...

You are looking to serve a luxury clientele

You feel defeated when it comes to getting your clients onboard with your designs

You want to know how to raise your profit margin through design

You are trying to uplevel your portfolio with REAL clients and not styled shoots

This isn't for you if...

You regularly produce weddings with a 6-figure profit

You love having a large client load and every design has a formula with little time spent on them

You are not open to percentage pricing

You have a bad money mindset and refuse to see wedding design as a real business

  

  

Are you ready to level up your designs and your design process?

Let us help you! We know the struggles you are going through and can clearly line out how to overcome them. Stop beating a dead horse and change up how you are approaching your wedding design process. At this price point you'll earn your money back plus some with just one client if you listen to our advice and execute it. What are you waiting for? Make your next wedding design your best one yet!

  

  

Frequently asked questions

  • Is this just for wedding planners and designers?
    This is for anyone who wants a better understanding of the design process and how to upsell to your clients. We have also had stationers, florists, rental companies and photographers as alumni of this particular course.
  • Does this course show examples of real weddings?
    Yes! Both Julie and Wendy will take you through each of their design processes showing you a real wedding they each produced including the budget, design proposal and wedding images.
  • When can I schedule my BONUS 1:1 coaching call?
    Once you have completed the mini-course (we will be able to see your progress) either Julie or Wendy will reach out to you directly to schedule your 30 minute call.

 

  • How long do I have access to this mini-course?
    This course is offered with Lifetime Access!
  • I watched the course and want more!
    Not only do we have a thriving community of 300+ wedding vendors in our private online group - Educate | Empower | Encourage, we also have an extensive library of other educational videos at www.educateempowerencouragelibrary.com If you are interested in joining our exclusive E3 community, please reach out to us directly at team@educateempowerencourage.com for more information.
  • When will my coaching call expire?
    Within 3 months of you being contacted by either Julie or Wendy to set up your call. If you have not responded or scheduled the call it will expire.

  

Ready to finally have the portfolio of your dreams?

We're waiting for you inside behind the design — join now:

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The Behind the Design mini course is being hosted through the Educate | Empower | Encourage: Learning Library and sold exclusively by Invision Events in partnership with Birds of a Feather Events.

HAVE QUESTIONS?

Our team is here to support you every step of the way. Have questions? Email us at team@educateempowerencouragelibrary.com.

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Behind the Design: with Birds of a Feather Events and Invision Events

Learn the fundamentals of allocating a budget to achieve the designs you want, work with your creative partners, up-level your designs and sell the design to the client.

Join now and get instant access to:

Four hour behind-the-scenes look at two real weddings, the design, the budget and results.

Budget structure and how to create the foundation you want.

Basics of tenting uplevel strategies.

How a design deck is built for maximum potential

 BONUS  30-minute 1:1 call with Julie or Wendy after you've completed the mini course to jumpstart your upleveling - a $500 value

  • Total payment
  • 1xBehind the Design Class Offer$498
    -+

All prices in USD

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